Practical Tips for Implementing and Managing Your Retail Store’s Music System

Hey shopowners, did you know? Your music system actually serves as the invisible salesperson on your team! It’s true—there are even scientific studies that prove this claim. Now that you know about this, it’s time you implement and manage a music system to increase customer traffic and sales. It takes a bit of careful planning, but with today’s guide, we’re sharing a few practical tips to enhance your retail store’s music system.

Choosing your music system set-up: Things you need to consider.

The first step to setting up music for retail shops is choosing the right music system according to your shop’s needs.

What does your shop need? Before you shop for your store necessities, it’s important to stop and think about your needs. What message are you trying to convey with the music of your choice? Who is your target audience? Do you already have a set budget in mind? What type of music system do you want—simple or complex? These are a few questions you need to think about so you can choose and shop for a music system that answers all of your needs.

Research different music sources. Once you have identified your needs, now comes the fun part: choosing a music source, which is pretty much like shopping for furniture. There are a lot of them available online. You can opt for online streaming sources that have impressive libraries, or you can go for music providers that offer a curated playlist. And hey, if you have your own music collection of hard copies, you can use that too!

Invest in quality speakers. Since music plays a crucial role in setting your store’s mood and ambiance, your speakers must produce crystal-clear sound. Choose a speaker that’s fitted to your store layout so that music can be evenly distributed throughout the whole area. If your shop extends outdoors, then consider buying speakers that are waterproof and can withstand water in case it rains.

Choose a music system that’s functional. There are a lot of music systems and equipment available on the market, but consider buying one that offers a lot of features. Aside from volume control, some systems have queues in their options, so you can schedule your playlist more easily.

The art and science of store music: curating the perfect playlist for your brand.

Now that you’ve created the backbone of your music system, it’s time to choose the kind of music and curate the perfect playlist.

Determine your target audience. Choosing the right kind of music for your customers can be tricky, so consider their age and music preferences since it will affect their shopping habits.

Choose music that represents your brand. If you want to put your brand out there, it’s best to choose a track that represents you. For example, in jewelry stores, classical music is ideal, while sports stores should opt for upbeat tracks.

Choose songs with a balanced tempo and volume. Some studies show how tempo affects a customer’s purchasing behavior; upbeat tracks tend to make them move faster and make rushed purchases, while slower ones create a relaxing mood. It’s important to find a good balance between these so you can utilize them to your advantage.